Description
To successfully play the promotion game, you must first learn how the game is played and what
techniques or strategies it takes to win. Your challenge along the way will be to refine your moves to a
fine, cutting edge. Here’s how the game is played: There are seven essential promotional tenets that you
must learn to master in order to win. Like rungs in the ladder, once you have mastered one, you move up
the ladder to the next rung. Although each tenet is autonomous and distinct from the others, they all
interact to form a cohesive, interactive strategy that, if properly employed, will catapult you up to the top
of the ladder, where you will meet or exceed your most ambitious promotional dream.
Product details
- Publisher : Career Pr Inc (January 1, 2000)
- Language : English
- Paperback : 255 pages
- ISBN-10 : 1564144305
- ISBN-13 : 978-1564144300
- Item Weight : 15.9 ounces
- Dimensions : 6 x 0.5 x 9.25 inches
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